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It is no secret that new technology, specifically anything having to do with the internet, has been driving new marketing strategies these past few years. However, one thing that all marketers agree upon is that live events and experiences continue to be one of the most effective marketing strategies for long-term brand awareness and consumer engagement. In fact, as more people turn toward their mobiles or computers to interact with others, it seems that as a whole, society is craving authentic, live experiences.

Live Events Continuously Rank as One of the Most Effective Marketing Techniques in ANY Marketing Campaign

While there are not a lot of hard statistics to be found concerning New Zealand, specifically – US statistics (Forrester Research) reveal that tradeshows and live events rank as the second most effective marketing technique (the first being a company’s website) for both B2B and B2C campaigns. In fact, 25% of marketing budgets are solely dedicated to in-person events.

Events allow you to engage existing and prospective clientele, generate leads, as well as build and promote your brand. Essentially you are fast-tracking the sales process by creating significant face time with your target audience. So how do you ensure that your brand stands out amongst the competition? Schupepe has you covered. Schupepe marquees are not only durable and flexible- they are also completely weather-proof and absolutely eye-catching.

See below for a list of live events that Schupepe’s corporate clients will be covering this year.

The Basics: Pop Up Tents vs Semi-Permanent Custom Fit Tents

The majority of businesses will choose semi-permanent marquees over pop-up tents – not just because of their aesthetic appeal but because of their durability and the over-all protection that they offer the public – from the elements as well as practical safety issues. While pop-up tents are easily assembled, they do not suit commercial purposes due to the fact that larger crowds require safer, sturdier structures.

Handy Infographic:

What Size Will I Require:

Unfortunately, there is no one-size-fits-all solution. There are a lot of variables involved when deciding the size of tent you will require. Listed below are some guidelines for specific events:

Formal dining: If you are going to use round tables – allow 12 sq ft per person. Rectangular tables will require 10 sq ft per person.

Seminars, lectures, or events – that require auditorium-style seating -should allow for up to 6 sq ft per chair (more if a lot of movement is needed)

Entertainment equipment (DJ’s/Bands/Theatrical/Dance) – basically anything that requires stages, dance floors, or bulky audio-visual/sound equipment – will require more exact measurements

Please note that Schupepe offers Interior Hire Options, Truss Structures and Theatre Flats

Sturdy Material – a Worthy Investment

FreeformFlexⓇ Fabric is the best in the industry!

Our FreeformFlexⓇ is the first of its kind and has set the standard in the rental industry for semi-permanent custom fits. It is completely weather-proof (water-proof and UV Resistant) and compliant with New Zealand’s fire and safety standards (AS/NZS 1530.2 1993, AS/NZS 1530.3 1999).

Other features include:

Completely Waterproof!

Our fabric has machine welded seams & joins making them 100% watertight
The seam tape actually melts into the top coating
The patches are welded – not sewn – so there are no needle holes

Perfect Stretch

Ability to enhance the existing architecture of any building
Instantly turn dead zones into viable, spacious venues
Can be installed/rigged quickly
The material can be created into practically any shape or form
Boasts a 3.5 ton bursting point but retracts back instantly to its original shape
Poles can be positioned and repositioned repeatedly
Innovative Fascia Guttering System which allows tents to be rigged off existing architectural features or existing walls

Elastic Polymer Coating

Able to withstand long periods out in the elements without deteriorating
Unparalleled ROI in comparison to the competition

Easily Repaired

Repairs can be made without damaging its waterproofing capabilities
A patch can be applied with heat to the elastic polymer coating with ease

High Tenacity Substrate

Easily branded
Schupepe even offers 3-D Animation so that you can visualise the effect

Machine Washable

It can also be instantly cleaned onsite
Will need a high-pressure hose & soft detergents

Polymer is Chemically Treated for Longevity

UV Stabilizers protect your guests and the tent itself
Teflon-treated/ Mould Inhibitors\
Anti-microbial treatment

Extremely Stable

When rigged properly our tents are less likely to:
Billow, lift, or flap in the wind

Range of Colours

Available in a range of monotones or two-tones
White underside with any colour you choose on the top

The Frames

We use commercial grade aluminum, wooden or stainless steel poles
Our “King Pole Jack” allows our riggers to jack up the tent for the perfect amount of tension before inserting the poles
Our aluminum pole connectors have been designed to ensure that the structure does not move once the poles are joined
Easily disassembled (complete with heavy-duty bag for transport) – allowing 2m and 1.5m lengths to be stored and hauled from point A to point B

TAILORED BRANDING SOLUTIONS

Venue owners, event management companies, and corporate sponsors may find that it is more cost-effective to purchase a branded tent from Schupepe if they host numerous events during the year. Your company’s logo can be digitally printed onto the canvas and we offer tailored branding solutions within the tent as well. If you would like to try a temporary branding solution – we offer the use of decals as well. You can use your branded marquee at charity events/fundraisers, expos, marathons, festivals, – basically any type of outdoor promotional event! Many of our clients have found that it is more cost-effective to purchase a branded tent, rather than hire a marquee several times throughout the year.

Eliminate The Guess-Work With 3-D Animation

Schupepe offers its corporate and event management clients a specialised 3-D animation service. Once we have completed our free on-site inspection, we can provide you with a detailed 3-D animation of exactly how a Schupepe marquee will look at your outdoor venue. There will be no doubt as to how impressive a stunning Schupepe canopy will be in any given space. Cost will be determined based on the complexity of the structure and the requirements of the interior. You can browse through our gallery to get a sense of how our 3-D animation service works.

Can’t Spare the Staff or the Space? Is Time of the Essence?

Schupepe Offers Managed Agreements!

Spend your time promoting your event and leave the maintenance and installation of the tent itself to the experts. We offer our clients a contract that ensures that we will look after your tent and install it when required.

What specifically does the Managed Agreement entail?

Set Fees
Tents will be cleaned & maintained
We will deliver it to site
Our expert rigging crew will install it
We will provide all necessary accessories such as poles, rope & pole caps, and baseplates
We will retrieve the tent from the site
Our expert rigging crew will take it down & pack it away
It will be stored safely at our warehouse

Additional Information!

TRUSS RIGS

A truss rig is basically a framework generally consisting of posts, struts, and rafters that support a roof, or other structure. These types of rigs are ideal for multi-day events such as festivals or corporate branded events. Our truss is able to withstand bulky, heavy equipment, larger lighting structures, and any type of signage or branding that you want to display. Our semi-permanent custom-made tents can not only handle four seasons in one day, but it can also withstand a substantial amount of foot traffic.

Interior Options

Schupepe is basically your one stop shop for outdoor events. We provide furniture, lighting, heating, flooring (this include dance floors!), and can provide additional smaller tents if your catering service requires a separate space. We understand that value of time and we do our best to make sure our client’s have everything they need to make their corporate event a success.

LIVE EVENTS WHERE YOUR CORPORATE TENT COULD MAKE YOUR BRAND A HOUSEHOLD NAME:

BRING IN THE NEW YEAR WITH SOME NEW CLIENTELE

Northern Bass New Year’s Fest

In Auckland’s popular summer town, Mangawhai, Northern Bass is three days and nights of bringing in the New Year with a bang! Big name musicians, DJs and producers gather together to bring crowds internationally acclaimed bass music. In its fifth year and still going strong, it is the perfect place to set up your branded tent.

Prana Fest

This 4-day grass-roots, New Year’s festival is located at the end of Ohui Beach on New Zealand’s beautiful Coromandel Peninsula. This is a sponsorship-free event but if your organisation believes in ethical selling practices and minimising global footprints, it would be a perfect place to make your brand a well-known name. This is not your normal, mainstream event, but it is perfect for those who like to step outside of the norm.

Highlife New Year’s Party

Based on the success of last year’s party, Highlife NYE will be returning to the stunning Stoneyridge Vineyard on the one and only Waiheke Island. This party is strictly for adults (a strictly enforced R22) and is complete with fireworks and world-renown dance music. This is an ideal venue to give your brand the buzz it needs.

Tairua Food and Wine Fest

This is a great opportunity to give back to the community and help to support Tairua’s school. This year it will be held on Saturday, January 9th from 9 am to 4 pm at Tairua school. Last year they were able to use the funds to build a new storage shed and this year the funding will go toward school sports supplies, classroom technology, library resources, and a long list of other items that the school so desperately needs. This is a great way to show that your company is community-minded and perfect for a branded tent.

AUCKLAND ANNIVERSARY WEEKEND COULD BE YOUR BRAND’S TIME TO SHINE

Auckland Seafood Festival

This year’s annual Auckland Seafood Festival will take place from January 29th to February 1st at Halsey Wharf, right in the heart of the city. This year there will be Friday and Saturday night sessions to add to the glorious four day event. Big crowds are always lured in by the decadent seafood, celebrity chef appearances, and live music. Place your branded tent in the thick of it all and your company is guaranteed to be noticed.

Seeport Festival

Ports of Auckland will be opening its gate to the public again for its annual celebration, the Seeport Festival. Held on Auckland Anniversary Weekend from 10 am to 6 pm on January 30 through to February 1st. There will be tours, live music, food, tours, and lots of family-friendly fun to be had. Allow your employees to put a face to the company name under a branded marquee next year.

The Pioneer

New Zealand’s very own unique event for mountain biking enthusiasts around the world allows riders to view some of the most remote parts of the South Island. The race starts in Christchurch and ends in NZ’s adventure capital, Queenstown. Bikers get to choose between a 7 -day, 3 -day, or 1-day course. Don’t miss your chance to sponsor some of New Zealand’s finest athletes starting January 30th and ending February 6th.

Splore

The Splore Festival will be returning again this year from February 19th to the 21st on the shores of Tapapakanga Park. There is always an eclectic line up of international and world class local musicians, an extraordinary visual arts display and a wide variety of unusual performances. Just 70 kms east of Auckland’s CBD, this festival is not one to be missed. Place your branded tent in the park and sit back and watch your popularity grow.

Auckland Arts Festival

This yearly event brings a full 19 days (March 2-20) of the world’s best dance, music, theatre, and circus to Auckland. It has everything from urban art to Opera, hilarious circus acts to emotional, high-drama theatre acts. If you want to impress your clients and VIPS – this is certainly the place to do it.

Contact us today and we will discuss your options. Purchasing a branded semi-permanent Schupepe tent will definitely expand your market without stretching your budget.

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Why a Marquee?

Having your wedding in your own backyard is obviously the most economical choice when compared to hiring a venue. Most homes do not have the capacity to hold over 100 guests, and even if they did – the owners probably do not want that many people wandering throughout their home. Marquees not only add elegance to any event as well as create additional space away from your home so that it isn’t overcrowded with guests.

How are they installed?

It is important to note that tent installations on grass, gravel, asphalt, or sand are not overly complicated. We simply use steel pegs below ground to hold guy-ropes in the optimum position. While it is possible for us to rig our tents on uneven surfaces, you may want to keep in mind that you will require an even, flat space, if you plan on having your guests dine at tables, or sit in furniture beneath the tent.

What about the weather?

In the winter, due to the cold and rain, we recommend roof-line rigs to keep the indoor-outdoor flow, not to mention their striking appearance. We use specially designed anchors to attach our tents directly to your roof. This way we can ensure that there is no gap between your house and the tent – ensuring that guests stay dry and comfortable. If you are having a summer wedding, our tents also protect your guests from the sun, as they are made from material that is completely weather-proof.

Interior Hire Options

Schupepe Tents has more than just the marquee covered, we have several flooring options that not only enhance the interior environment but also provide safety for your wedding guests. We can provide all of the furniture that you will need to comfortably seat your guests. We have a wide variety of lighting options guaranteed to add that extra bit of pizazz to your ceremony. For cold nights and winter months, we can offer diesel fan heaters that inject bursts of warmth throughout the entire tent. This is in addition to the standard patio heaters on offer.

Additional Tips for a Successful Outdoor Wedding at a Private Residence:

• Rule of thumb: six to ten square feet of floor space per guest for row-seating
• Don’t try to do it all yourself, if you are not going to hire a wedding coordinator, then at least hire people to cover the basics: setting up, cooking, serving, parking cars, and ESPECIALLY cleaning up.
• Make sure the lawn is in tip-top shape
• Some wedding officiates will be unable to perform the ceremony at a private residence. Give yourself enough time to find one that can.
• Make sure you recommend hotels on your invitations – as you don’t want anyone crashing at your place on your wedding night.
• You will need to think about portable bathrooms (one bathroom per 35 guests is a general rule of thumb) and generators if your home cannot handle the amount of power necessary. You will need to start reserving this type of equipment six months in advance.
• Research permits – as in local noise ordinances, permits for parking cars, fire department inspections, etc…
• Read over your home insurance policy and see what you are covered for!

Is it worth it?

Yes! Having your wedding ceremony at home is intimate and personal – which is what every wedding aspires to be. If you follow the guidelines above you will dramatically decrease the level of stress you might otherwise experience. Ask for help! This is the number one rule for any wedding, especially a wedding at a private residence.

Contact Schupepe Stretch Tents & Canopies today to learn more about our package deals and affordable rates.

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We can digitally impose your company’s logo onto your tents, allowing your brand to stand out from the crowd. And we also provide interior options such as flooring, lighting, heating, and furniture so that you do not have to micro-manage several different vendors.

Climate and the location of the venue are not obstacles when choosing a stretch tent as our Freeform Flex fabric is 100% waterproof and flexible.

PRIVATE FUNCTIONS
We have the perfect tent for every type of event that you can dream up. You can let your imagination run wild and we can make it happen.

We have got you covered for private functions such as weddings, bridal showers, baby showers, engagement parties, etc… Neutral colours and small- to medium- sized tents are generally what people in the private sector require for their events.

And our tents are 100% weatherproof, so the bride and groom – or the birthday boy or girl, will not have their parade ruined by the rain.

Schupepe Tents can take care of everything so that the person hosting the event can have some fun too. The host will not have to worry about catering or having enough chairs or silverware because we have interior hire options and can provide everything needed to ensure your event runs smoothly. Please have a look at our size and accommodation guide to give you a better idea of the types of options available to you. Contact Schupepe Tents to help ensure that your clientele or guests have the ultimate experience at your next event.

The post GUIDE TO BUYING OR HIRING A STRETCH TENT appeared first on Schupepe.

• Our stretch tents are available in nearly any shape, size or colour imaginable.
• We can digitally print logos and full colour images onto your stretch tent, fulfilling all of your graphic requirements.
• Stretch tents are versatile – transforming previously unused spaces into operational places for business.
• The Freeform flex fabric allows you to create different shapes every time you use your stretch tent.
• Our stretch tents are completely waterproof and come with a three year guarantee.
• Climate is not an issue. In hotter weather, the tents can be set up with the sides open in “floating” configurations. In colder climates, the sides can be closed.
• Prior to purchase, our designers can create an architectural 3D image of what your tent will look like based on dimensions and photographs.
• Given all of the advantages, it is one of the most cost-effective ways to create additional, element-friendly, attractive spaces for any type of venue or venture.
• Schupepe Tents also provide maintenance and installation contracts which include storage, rigging expertise, delivery, and collection. We can also provide additional equipment such as pole caps, baseplates, rope and poles.
• We pride ourselves on the quality of our product which has been thoroughly checked for defects. We have a proven history of satisfied clients.

Let Schupepe Tents help you create memorable events while imprinting the image and reputation of your brand in the minds of future clients.

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